Web templates can save you time and money. If you want to get a jump start on your , there's no fast way to get up and running quickly. Even experienced web designers use some kind of homemade web template to put the required and layout in place. If you are starting from scratch on your design, reviewing different colors, layouts, and navigation methods of several different web templates can give you some good ideas. You make like the colors from one, the layout from another, and some graphics from somewhere else. When choosing any website templates, look and feel are important, but the technical aspects can impact both the user and search engine features. You often have to look behind most web to make sure that proper techniques for the user experience and ease of search engine review are also in place. You only have 3-6 seconds to grab the visitor's attention, so you better use every feature at your disposal. Lets start with the visitor's possible reasons for sticking around and reading your message. Here are a few methods that will help you get the visitors attention and convince them to keep reading. These methods should be incorporated into any web template. Give the visitor instant gratification on subject matter. The area above the fold (top 5 or 8 inches) is prime real estate and you need to have a powerful headline that reinforces the reason they came to your . Applicable graphics (photos, illustrations, etc.) can help but the written word usually rules in grabbing attention. Show them the information they want by using meaningful anchor text in menus. Demonstrate at first glance that you have additional information or easy to understand links that revolve around the subject matter with easy navigation. Fancy pull down menus don't cut it for making any visual impact. Don't waste important real estate with a huge graphic that takes up half of the area above the fold. Many website templates waste valuable space with some large graphic. If you look at some of the most popular websites you see that none of them waste that first 6-8 inches of space with huge graphics. Look at Yahoo, , MSN, eBay, and others and you'll see what I mean. On the technical and search engine side, there are several methods that directly effect your ability to get high index rankings under your keywords or phrases. Although the search engines look at structure and content, they also need your help. You should always make sure that the search engine bots can easily navigate and interpret what your website content is all about. OK, lets say you did your homework and have decided on the best keywords and phrases for your subject matter. Remember our headline form the above visitor attention example, make sure you include your keyword or phrase and code it with html H1 tag. That tells the search engines you think that is important. On the graphics you use, especially the first visible one, use the alt text feature to name it using your keyword or phrase. It doesn't really matter what the graphic is, although you should stick to ones that are related to subject matter anyway, but use the same keywords from the headline. Create your title and description mega tag so that you use the same keywords that are in the headline, alt text, and best represent your subject matter. Many say that you should start the description and name with the keyword is the best way. Not sure it has to be the first word but it can't hurt. Make sure that the description makes since to the possible audience too since that's what they see when doing a search. Many web templates come with one set of that are the same for each page. Something to always remember about any web page in your web templates or finished website, each web page should be unique to itself. Always make sure that the meta tags reflect the individual web page, don't use one set for all web pages. Search engines rank web pages, not websites. It's always a good idea to customize any web templates to your particular subject matter, color preference, and layout. You don't want to look like a twin to someone else's website to users or search engines. Whenever you start your design, always remember that you are serving two masters. Both the visitors and the search engine bots need to be facilitated for good results.
All successful designers and website design experts will always tell you the same idea no matter what purposes you have for your website. Here, all these designers will say that your website has to be professional and interesting to the visitors. Of course, there are some fundamental things that need to be included to accomplish search engine optimization.
Call people’s attention
There are two main things to consider for keeping a high ranking in the search engines. That is, to attract visitors and keep them entertained. The fact that people visit your website does not mean that they are enjoying it. Consider that the number of visits barely represent the good impact you have on your visitors. Sometimes, people who visit a website may close and leave if they perceive any degree of boredom.
Design a Logo
The logo is one of the first things that people see when they enter your site. For that reason, you must cause a good impression at first sight. You should make it simple but original so that many like it. For that reason, you can consider a number of logo options and the input of your friends and colleagues to design the perfect logo. You may narrow it down a little bit or simplify it depending on the things that people told you.
Use a comprehensible language
Your contents should not be complex to read. Instead, you have to make your texts readable so that people do not get stressed with your style. To simplify your text does not mean that you have to break your text into information chunks or small paragraphs. People usually skip texts that do not go directly to the point.
Text size matters for many readers
It is important to consider the text size you use. Consider that many people do not enjoy small letters that are difficult to read. In this respect, you may use larger text for all your visitors to read comfortably. Moreover, you may headline key points in your text so that the main concepts and words can be clearly identified.
Visitors won’t stick with your website
Your website should be easy to navigate. It is always better to leave something out for the sake of simplicity. Surely, visitors won’t insist on your website if they find something difficult do though it.
Use clear photos and icons
Your website must contain uncluttered photographs and icons so that they do not interfere with the functioning and appearance of your site. You should know that not all the photos you like are proper for your website design . Just as your text, photographs must be easy to place and should give priority to your background.
Respect your visitors’ confidence
People may get a little uncomfortable when they visit a website that asks them for personal information. People just want to pick up some information and leave and they are not thinking about giving their e-mail address or to sign up.
Give visitors a reason to submit their personal information
You may offer an e-book or something similar to people in exchange for personal information. The “gift” you offer to your visitors should pertain to the subject of your website or business.
Discover new hot stuff
Do not blow out your mind thinking about a good strategy. Instead, take some time to look at the things that are already working. Find effective and proper stuff for your website by observing others, this way you can stop wasting time in reinventing the wheel.
All web design experts often have the same when it comes to design a website regardless of your kind of business. Here, web designers say that your website web design must be professional and interesting to visitors. Of course, there are basic things that should be included for proper search engine optimization.
Get the attention of your audience
There are basically two aspects to have high rankings in the search engines. First, your website must be perfectly designed to attract visitors. Second, your visitors must find your website meaningful and entertaining. The fact that people visit your site does not mean exactly that they enjoy it. The number of visits you have daily does not represent that you are going to have customers. People who visit a website are able to close it if they perceive a certain degree of boredom.
Logo Design
The logo is one of the first things people see when they enter your site. For this reason you should have a good logo design in the home page. You need a simple but original design to cause a good impact on your targeted audience. Therefore, you can receive a lot of input and feedback from your friends and colleagues. They may tell you how appealing is your logo and help you to improve it. This way, you may consider the others’ impressions to create a logo which is kind and appealing to everyone.
Use the correct language
The contents should not be too difficult to read. Instead, you have to make your texts simpler so that people understand immediately what you are talking about. To simplify the text does not mean that you have to cut out technical information of your products. You can break your text into small chunks to make it more dynamic. Very often, people avoid reading such texts that are difficult to understand.
Use the correct text size
It is important to take into account the size of the text you use. Since there are people from all ages that visit your site, some may find your text a little difficult to read especially if you are using small text. In this case, you can use larger text for your visitors to read comfortably. The size of your text matters when you include links and keywords to lead the visitors to get your products or services.
Visitors enjoy websites that are simple to navigate
Visitors should find your website designers easy and fast to navigate. It is always better for a website to opt for the sake of simplicity. Without doubt, the visitors will leave your website if there is something difficult to do.
Use accurate graphics and icons
Your site must include only the necessary and specific images and symbols. Do not include too many pictures and icons because they may interfere with the correct function and appearance of your website. You should be aware that all images are suitable for your site. Just like text, images should be easily switched on and give priority to your text and background.
Respect your visitors' confidence
People may feel a little uncomfortable when they visit a site that requests personal information. People who just want to pick up information are not planning to register to anything. In this case, you should give your visitors a reason to give you their e-mail address and name. You give an electronic book or something similar for people who provide you such personal information. This "gift" you offer the visitor should be based on the theme of your site or your business.
Discover new fresh things
Do not blow your mind thinking of a good strategy for your website. Instead, take the time see the things that are already working. Search for effective and appropriate schemes and applications for your site just by observing the big ones. In this sense, you don’t spend your time trying to reinvent the wheel.
